Your Venture’s Unfair Advantage

Resources: 

1. Support of small business owners 

V- Support is always valuable, especially in the market that will be helpful to my venture. 

R- Not too rare for this actually, considering how many businesses there actually are.

I- Pretty easy here to copy, because lots of ideas can win over support. 

N- This resource is the only one that con provide these benefits.

        2. A surplus of animals without a permanent home

V- For my concept, this is probably one of the most valuable aspects, since this is what my concept centers around.

R- Not rare at all, Because this is what I’m trying to fix with my concept as a whole, is the surplus of homeless animals. 

I- Not hard to copy because again, there’s a surplus of these animals. 

N- No other resource will have the same benefits, seeing as this is a raw resource of sorts. 

        3. Knowledge of how corporate deal-making works

V- Since I will potentially be dealing with big corporations, this knowledge will be invaluable. 

R- Not the most common, but not super rare either, seeing as there are a huge number of individuals in business. 

I- I guess it could be a little hard to imitate in certain fields maybe. 

N- Other than just doing more interviews, I don’t see how this could be substituted. 

        4. Creativity

V- Very valuable, because creativity could be one of the biggest things that separates my idea from others and makes it more appealing to businesses. 

R- Not too rare, many people are creative individuals. 

I- Very easy to imitate. 

N- The benefits of this could maybe be substituted if you knew creative people, so you wouldn’t have to actually be too creative yourself.

        5. Website building skills

V- Since a good bit of advertising nowadays is through the internet, it would be really helpful to have this skill and not have to hire out. 

R- Not very rare, especially with people my age. 

I- Easy to imitate as well. 

N- Can’t get these benefits from another resource, except again, if you have a friend that’s good at it and willing to help. 

        6. Graphic designer/advertising friends to help with marketing

V- Very valuable and helpful since advertising can sometimes make or break a business. 

R- Sort of rare, because skilled people in these fields are often already employed and wouldn’t be willing to help just for fun. 

I- Relatively easy to imitate, because there are a lot of professionals in these fields. 

N- Can’t be substituted, unless I had these skills already myself. 

        7. Lots of businesspeople that take long trips are also pet owners

V- Lots of value here because this is what I’m hoping to play on to make my concept work. 

R- Not rare at all. 

I- Is imitated all the time with almost every company everywhere because it’s inevitable that companies will need to send representatives to network with other companies. 

N- No other of my resources will produce the same benefits. 

        8. Not afraid to talk to all people so I could start building new and advantageous connections

V- Valuable because nothing happens if you don’t ask. 

R- Not rare at all, a ton of people have this skill. 

I- Not hard to copy either.

N- I guess I could get the benefits here form other resources like having preexisting connections or something. 

        9. Living in Florida there’s lot of tourist-y costal towns to use

V- Semi- valuable. There’s always places where tourism can be exploited more than just a normal town. 

R- Not rare at all. Florida is huge and it’s all costal.

I- This can be imitated just about anywhere that has a town with some sort of drawing-in factor. 

N- I actually can’t really achieve this affect with any other resources, so in that aspect, it’s pretty unique and helpful.

        10.Experience of working for a family owned business

V- Incredibly valuable, because I know what it takes to see all aspects of something and have them all work together and to correct what I need to. 

R- Kind of rare- since smaller businesses aren’t as common anymore as they once were. 

I- For the above reason, it’s a little hard to copy unless you can work your way into one. 

N- I don’t think this kind of all-around hands-on experience could be gotten through another resource here. 

Top resource: 

I think my top resource would have to be creativity. I feel like this also relates to adaptability, which would prove to be invaluable in getting the venture off the ground. Creativity would ultimately be what makes my venture different from every other service ever, so that would be the difference in and of itself.