Idea Napkin No. 2

1. About me- Right now I'm finishing up my second year of college and currently sitting at a lake. I am adventurous and fun loving, and am always up for an adventure. My talents include painting and drawing, and the ability to always multitask. My skills and experiences that are relevant to this course are organization, and as far as the experiences go- volunteering at animal shelters and typing on my laptop in the back of a truck going cross-country to finish up assignments. Regarding my business concept of the hotel pet program, I would actually like to maybe put this into motion and be the person that can get it up and running. I'd probably take on a more managerial role and then ideally hire other people to do the more hands on work in the day to day running of the program.
2. I'm offering the customers a way to feel more at home on business trips, and an alternative to euthanasia for animal shelters.
3. There are two categories of people I'm offering this service to, but they directly relate to one another. The first group is animal shelters. More specifically, the animal shelters that still practice euthanasia in overcrowding situations. The second group is businesspeople and the hotels that service them. The businesspeople would be travelers in this instance, perhaps aways from home for a week or so at a time. The motels would ideally be small, locally owned ones at first and then if the program does well enough I'd move it into bigger hotel chains.
4. Why do they care?? Well first off, the shelters would care because it's an alternative to needlessly putting down animals. As for the businesspeople, it would bring them happiness to know that they helped to save an animal's life and they wouldn't be as lonely on their trip away from home.
5. My core competencies here are that I'm going for more of a philanthropic program, but I'm also attacking an issue that tends to often just get swept under the rug. I have the determination to fix this problem, but I'm going about it in a way that's unlike anybody else.

I feel as if these elements do fit together really well, because they all tie in in one way or another. At first I thought it was kind of irrelevant to be putting down my personal qualities but then I realized that it would make sense to have them because then I could see how they relate to how I would go about operating the hotel pet service.The aspect of my business concept that I think is weakest and needs the most work would probably be in the why do they care section. I think I need to find a bit better way to pitch all that the service is offering in a way that makes it more memorable and immediately appealing to customers. I'd also need to work out more involving the monetary transactions between all parties.

For the feedback memo, I didn't do the first idea napkin, so I wasn't able to get any feedback to improve upon. However, to write this one I decided to kind of go on some of the other comments I've gotten throughout the course. Some of these have been about pushing the idea further, and making the service as a whole more fleshed-out and eye-catching to potential customers. If I were to move forward with this idea, I feel like both of these things would be accomplished or at least furthered along through some good advertising and networking.